Commit to Fit

SOCIAL MEDIA CAMPAIGN

Commit to Fit

Objective

Live a healthy lifestyle, one change at a time@ Our campaign will have a new goal each month, and we will encourage our followers to achieve that goal. Users will tweet about their goals, and will be able to log their efforts into our website. We will have various community events in various locations across the US as the campaign grows. These events will be used to motivate and communicate with others trying to achieve the same goals.

Social Media Channels

#committofit

Facebook | CommitToFit

  • Post the new goal of the month
  • Post participant progress
  • Promote upcoming community events
  • Post the top participants, in each state and the entire country
  • Community groups for participants to socialize
  • Post inspirational quotes

Twitter | @committofit

  • Post the new goal of the month
  • Post participant progress
  • Promote upcoming community events
  • Post the top participants, in each state and the entire country

YouTube | CommitToFit

  • Post videos – What is the campaign? What is the objective? How have we progressed so far? Why participants should join our journey

Snapchat | @committofit

  • Post stories of upcoming events
  • Post stories of current events
  • Post stories of news about the campaign

Instagram | @committofit

  • Post photos of new challenges
  • Post photos of participant progress
  • Post the top participants, in each state and entire country
  • Promote upcoming community events
  • Post inspirational quotes

Target Audience

We will target males and females, kids to adults, and especially families! What a great way to get the family healthy, and have them do it together! It’s also great to have the kids start learning healthy habits at a young age so they can carry that with them as they reach teenage years and adulthood.

Our Strategy

Our strategy is to post the next month’s goal at the end of the previous month, so you have time to prepare for your goal! We will promote our campaign using #committofit. We will begin with a 3-month plan, and then evaluate from there if we will continue based on amount of followers on each social media channel, the amount of tweets using our hashtag and our mentions on social media.

Author: fit_spiration

Read more about Carlene Speizer and discover healthy recipes, meal plans, fitness tips, and more! Be happy & healthy.

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